MEET OUR CANADIAN STAFF

Sam Edwards

Owner,

Platinum Choreographer

Hey! I’m Sam, and I’ve been involved in cheerleading for over 20 years as an athlete, coach, gym director, choreographer, and judge. My choreography has led to numerous Worlds and Summit Podiums. I specialize in routines that are innovative, fun to watch, and built to score well. I love working with teams to refine their skills and elevate their routines to the next level! Fun Fact: I have worked with Teams in every single division from Tiny Novice to Large Coed 7 and everything in between.

Rolton Edwards

Owner,

Platinum Choreographer

Hey! I'm Rolton. For the past two decades, I’ve been dedicated to cheerleading choreography, collaborating with teams across Canada and around the world. I specialize in sharp transitions and innovative building skills, with a focus on maximizing scores. My choreography has led to multiple podium placements at Worlds and Summit. As a Stunts and Pyramids Specialist and an experienced building judge, I’m passionate about helping teams push their limits and bring out their best performances.

Abbie

Advanced Choreographer

Hi, I'm Abbie Loughran from Halifax, Nova Scotia, with 18 years in cheerleading and heading into my second season with Spirit FX. I’m a full-time registered nurse and a full-time coach, so I’m always on the go. I love working with lower level teams, running clean-up camps, and always strive to find creative ways to stay within the level, while still pushing routines to stand out

Anna

Advanced Choreographer


Hi! I’m Anna from Sarnia Ontario, and I have spent 14 competing, 10 years coaching, and 3 years as a choreographer with SpiritFx Canada I’m also a physiotherapist, and have a degree in kinesiology. I love working with teams who might need to get creative with the score sheet and I love finding a way to put the routine puzzle together in a way that makes my teams shine!

Denzel

Advanced Choreographer

Hey! I’m Denzel, and I’ve been in the cheerleading world for nearly two decades. I specialize in stunting technique, cleanliness, and crafting standout moments that elevate a routine. My passion is bringing fresh, dynamic elements to every team I work with, and I’m excited to share my experience and love for this sport wherever I go next!

Joe

Advanced Choreographer

Hi, Im Joe from Quebec. I am a been in cheer for over 20 years. I have 19+ years of coaching experience and over a decade as a choreographer creating winning routines. I am know for high-level performance, creativity, and developing athletes and teams to reach their full potential. This is my first season with Spirit FX so I am so excited to continue to learn and grow!

Lauren

Advanced Choreographer

Hi, I'm Lauren Cromley, from St John's Newfoundland! I have over 24 years in the sport as both an athlete and coach.

With 14 years of coaching experience, I focus in choreography and tumbling development.

In addition cheer, I'm also a Certified Personal Trainer and Real Estate Agent, bringing leadership, professionalism, and strong communication skills into every environment I work in.

I am incredibly grateful for every opportunity to inspire athletes and help programs grow through passion, positivity, and purpose.

Rachel

Advanced Choreographer

Hi, I’m Rachel, based in Halifax, Nova Scotia! I’ve been involved in cheerleading for over 15 years as both an athlete and a coach. Throughout my career, I’ve coached and choreographed routines across a wide range of scoresheets.

I’m passionate about creating routines that highlight skill specialization while allowing each team’s personality to shine on the floor. I specialize in skill technique and progression, as well as designing visually impactful and dynamic dance sections. I excited to bring my passion and love for cheer to Spirit FX clients this season.

Sammie

Advanced Choreographer

Hey! I’m Sammie, from Halifax, Nova Scotia. I’ve been involved in cheerleading for 19 years and started coaching in 2018. I’ve always had a passion for choreography and love the creative process of building routines and bringing them to life. My favourite sections to choreograph are stunts and transitions especially big visual moments that leave a lasting impact! My focus is not just is not just on helping athletes learn the choreo but also truly preform it with confidence. I am in my second season with Spirit FX Canada and am so excited to continue to grow with this team.

Selena

Advanced Choreographer

Hey! I’m Selena, from Toronto Ontario. I’ve been a part of the cheerleading world for 19 years. My experience includes Team Canada Coed Premier, PCT Temptation, Western Coed, and the Toronto Argonauts Stunt Team. I specialize in elite stunting and specialty baskets and love working with athletes at all levels. My focus is on polishing skills, maintaining cleanliness, and creating logical flow in routines. My goal is to help athletes reach their full potential, and I’m excited to grow and learn and am so excited to start season 2 with Spirit FX

MEET OUR AMERICAN STAFF

Quick Links

Home

About

Services

Contact Us

Spirit FX Canada

Legal

Privacy Policy

Terms & Conditions

Connect

© Spirit FX Canada 2025

All Rights Reserved