MEET OUR STAFF
Sam Edwards
Owner,
Platinum Choreographer
Hey! I’m Sam, and I’ve been involved in cheerleading for over 20 years as an athlete, coach, gym director, choreographer, and judge. My choreography has led more than 25 Summit teams to success and secured over 10 top-three Canadian finishes at the World Championships. I specialize in routines that are innovative, fun to watch, and built to score well. I love working with teams to refine their skills and elevate their routines to the next level!
Rolton Edwards
Owner,
Platinum Choreographer
Hey! I'm Rolton. For the past two decades, I’ve been dedicated to cheerleading choreography, collaborating with teams across Canada and around the world. I specialize in sharp transitions and innovative building skills, with a focus on maximizing scores. My choreography has led teams to top-three finishes at the World Championships and success at major events like Worlds, Summit, UCA, and NCA. As a Stunts and Pyramids Specialist and an experienced building judge, I’m passionate about helping teams push their limits and bring out their best performances.
Elya
Executive Assistant
Hello! My name is Elya and with over 10 years of competitive gymnastics and four seasons on Western University Coed Cheer, I bring both discipline and team spirit to my role. As Spirit FX’s executive assistant, I manage systems, schedules, and communications; ensuring everything behind the scenes runs smoothly.
Abbie
Advanced Choreographer
Hi! I’m Abbie, and I’m from Nova Scotia, Canada. I’ve been in cheerleading for 17 years and coaching for the past 7. I love working with all ages, but I specialize in coaching and choreographing Levels 1-2. My favourite part of a routine to choreograph is the pyramid section! Outside of cheer, I’ve been a registered nurse for the past three years, which has helped me bring injury prevention and first aid knowledge to my coaching. I’m so excited to be a part of Spirit Fx this season!
Anna
Advanced Choreographer
Hi! I’m Anna, and I’ve been cheerleading for 13 years and coaching for 9. As an athlete and coach, I’ve won Nationals and competed at The Summit. Last season, I started as a junior choreographer with Spirit Fx, and I can’t wait to continue growing this season! The thing I’m most excited about is meeting new cheerleading friends across the country and working with amazing teams!
Maddy
Advanced Choreographer
Hi! I’m Madeleine, and I’ve been cheering for 16 years and coaching for 11. I’m also a Cheer Canada judge and love working on choreography and routine design. This past season, my teams won UCA Nationals, the ICU World Championships, and the Canadian Trials at The Cheerleading Worlds in Orlando! I’m so excited to continue growing as a choreographer with Spirit Fx and working with incredible teams coast to coast!
Rachel
Advanced Choreographer
Coming Soon!
Sammie
Advanced Choreographer
Hey! I’m Samantha, and I’m from Halifax, Nova Scotia. I’ve been involved in cheerleading for 17 years and started coaching in 2018. I’ve always had a passion for choreography and love the creative process of building routines and bringing them to life. My favourite sections to choreograph are stunts and transitions—especially big visual moments that leave a lasting impact! I recently retired as a Worlds athlete to focus on coaching and helping teams refine their routines. Now, as part of Spirit Fx, I’m excited to share my creativity and push the boundaries of what’s possible in cheerleading!
Selena
Advanced Choreographer
Hey! I’m Selena, and I’ve been a part of the cheerleading world for 18 years. My experience includes Team Canada Coed Premier, PCT Temptation, Western Coed, and the Toronto Argonauts Stunt Team. I specialize in elite stunting and specialty baskets and love working with athletes at all levels. My focus is on polishing skills, maintaining cleanliness, and creating logical flow in routines. My goal is to help athletes reach their full potential, and I’m excited to bring my passion for cheer to Spirit Fx!
Denzel
Advanced Choreographer
Hey! I’m Denzel, and I’ve been in the cheerleading world for nearly two decades. I’ve trained with incredible programs and learned from some of the best coaches in Canadian cheer, shaping my eye for detail, technique, and creative routine-building.
I specialize in stunting technique, cleanliness, and crafting standout moments that elevate a routine. My passion is bringing fresh, dynamic elements to every team I work with, and I’m excited to share my experience and love for this sport wherever I go next!
WHY CHOOSE SPIRIT FX CANADA?
At Spirit FX Canada, we go beyond choreography; we build lasting partnerships that elevate your season from start to finish. Our Canadian and U.S. choreographers bring Summit, Worlds, and Allstar Worlds–winning experience, ensuring every routine stands out on any stage.
With a bilingual Canadian team, a large, predominantly female staff, and a deep understanding of all major scoring systems, we combine creativity, strategy, and support to help your teams reach their highest potential.
From first count to final performance, Spirit FX Canada delivers expertise and innovation that win, season after season.
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